The Nim Boy
Branding - Valentina Rinaudo and Elena Poggio
2023
The Nim Boy is a fictional fashion brand specializing in denim clothes in Turin, Italy. Its values are inspired by the story of a young boy loving denim so badly that he's wearing it as much as possible and doesn't care about what people think. That kind of boy can be everyone who wants to know themselves. The Nim Boy invites you to feel totally free from prejudices and act like a silly young lover of denim. Art direction and photography: Ro Mantique Styling: Elena Poggio Lettering and logo: loading---page
